A method and a system for determining a time to provide an event reminder based on a plurality of factors, including the location of a user, or the distance between the location of the user and an event location is described. A computer-implemented method includes determining the event reminder time, in response to a predefined triggering event. The method includes retrieving event information for the respective event, including an event location and an event start time. An origin of the respective user is obtained, and a travel time is determined for the respective user to travel from the origin to the event location. In accordance with the event start time and travel time, an event reminder time is determined for the respective event. Also methods and systems for providing scheduling assistance based on the travel time are described.
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